Results of social analysis available
The social perception about the measures and technologies implemented in URBANREC has been evaluated with the help of public questionnaires conducted in the partner territories. The first results of the survey are now available and will be used to improve future strategies and educational programmes in the selected areas.
In the framework of the project, partners evaluated the social perception about the implemented measures and technologies (i.e. electronic cards, app, customer portal, reuse shops, etc.) and the opinion about the developed products from recycled materials (mattresses, insulation, urban furniture, etc.). It was important to consider the citizens perception about the measures implemented in URBANREC since it will be the base for the definition of future national or regional educational programmes in the selected areas, and it will help the companies to define the marketing activities in order to sell the new developed products.
The social analysis was performed by means of public questionnaires. The online questionnaires were prepared in Flemish, Polish, Spanish and Turkish and collected in 4 countries: Belgium (the region of South-West Flanders), Poland (the City of Warsaw), Spain (Valencia province), and Turkey (the Bornova district of Izmir).
The outcomes of the questionnaires reveal some interesting insights. For instance, the use of Civic Amenity Sites (CAS) is widespread in Belgium and Spain, but still has a potential for development in Poland and Turkey. More than 60% of respondents in Poland, Turkey and Spain think that adding bulky waste-related information to an already existing smartphone application for CAS services is a good idea. More than 80% of respondents in those countries are interested in passing on bulky items that they do not longer use or need to reuse shops. A special question directed to Belgian citizens was related to the Hangaar project which was developed within URBANREC to give a second chance of finding a new owner to bulky items which did not manage to get sold via re-use shops or have minor defects. Although less than 40% of respondents were already aware about the Hangaar project, 70% would be interested in buying second-hand items from the Hangaar shop. Similar was the outcome of another question regarding the dismantling service developed within URBANREC on the territory of South-West Flanders, consisting in the service of emptying an entire house. Less than 20% of interviewed respondents were aware of the existence of this service, but more than 60% would be interested in using it. Another interesting question sought to understand citizens' perceptions towards products made from recycled materials. The results reveal that respondents are largely in favour of such products but only if sufficient information (a label or a certificate) about the product and its characteristics are provided, indicating that they are safe to use.
The outcomes and suggestions coming from the questionnaires will be carefully analysed to see how they could feed back to improve existing practices in the partners' territories.
The results of the questionnaires are part of a comprehensive report on environmental, economic and social analysis of the final products and the global management system developed in the framework of URBANREC. The full results of the social analysis, together with a summary of the information related to the environmental and economic analysis will be publicly available on the project website.
» Author: URBANREC NEWSLETTER
» Publication Date: 03/06/2019